Our work
Case studies, insight and opinion, direct from the Spark Side...
Here you’ll find examples of our work, information on opportunities you can take advantage of and also useful insight from the marketing and fundraising world.
Welcome to the Spark Side...
Targetting cold audiencesInsightHave you heard that Facebook is removing some of its audience targetting options? [read more]
3,2,1 and they’re gone…InsightHow long does your website take to load? 3,2,1 and they’re gone… [read more]
Are you ready for Christmas?InsightGet ahead of the game with your prep for Christmas… Are you ready for [read more]
GDPR and Facebook AdsInsightAre you worried about breaking GDPR or PECR if you upload your email list to [read more]
Perfect Partners – Facebook Ads and EmailOpinionBuilding long-term relationships… Facebook ads and email may well be the most [read more]
Need some help getting on the Facebook Ads superhighway?OpinionShall I drive or will you?… Need some help getting on the Facebook Ads [read more]
Facebook FundraisingInsightAre you making the most of the opportunity to fundraise on the platform? Fundraising [read more]
VIP tips for creating engaging contentOpinionMake your social media posts, adverts or emails stand out from the crowd… VIP [read more]
How is your email marketing game?InsightWhy email marketing is a must-do for your digital strategy… How is your email [read more]
Are you verified?InsightMake sure to verify your web domain within Facebook Business Manager before running [read more]
Just what is a Facebook Pixel?InsightIf you’ve not got one, you’re simply leaving money on the table… [read more]
Does your content spark joy?OpinionAre you making it easy for people to imagine your product or service in their life? [read more]
Using Facebook ads to generate leadsCase StudiesI used Facebook ads to get this service-based business fully booked in the run up to [read more]
3 things you need to do with Facebook adsOpinionYou’ve heard of the 4-4-2 rule in football? Well this it the 10-3-3 rule for [read more]
MYTH – My clients are not on social media…InsightIf you think your supporters are not the right demographic, then you are wrong. [read more]
Are you wasting money on Facebook ads?InsightHere are five top tips to get your Facebook ads working harder for you… Are [read more]
Finding new customers & driving sales with Facebook adsCase StudiesUsing several online channels, I tripled leads within the first three months… [read more]
Good vibrations – how to satisfy the algorithms…InsightAre you giving off good vibrations on social media?… Good Vibrations – [read more]
Three tips to spark engagementOpinionHere’s how to please the algorithm pixies every time you post… Three [read more]
More than half of the world now uses social media…InsightTake a closer look at these graphs to find out where your ideal supporters [read more]
The stats have it...
25
%
of the UK population can be reached with Facebook ads
72
million
users visit an Instagram business profile everyday
35
%
of consumers have used social media in past month
1
hours
is spent, per person, on social media everyday